The Process of Settlement Branding. Case Studies on City Branding in Transylvania

The study presents the project cycle man-agement and the known branding processes in order to create a feasible and detailed plan for settlement branding aiming to create a guide-line for brand makers.The second part of the study Sneakers for Men - Grey - Canvas Mesh Athletic Running Shoes focuses on the critical parts of settlement branding in Transylvania, the evaluation of com-petition, targeting, defnition of brand values as perceived by the internal and external target groups by schema-based authentication and ste-reotypes.The presented cases of municipalities in Transylvania have a practical approach and provide a guideline for brand builders by defn-ing local values, making the community aware of animed blue lotion topical spray them and promoting them in order to reach the targeted unique advertising position.